A customer that already knew my capabilities from our membership systems got in touch to ask if we could help them with address cleansing, de-duplication and the delivery of new potential members names and addresses – based on specific demographic criteria. We went through first a cleansing exercise, then a demographic analysis of their existing membership which then enabled a more accurate profiling of the new potential member types required. Having done this, we then ran the volume mailing to the new people and achieved a higher than industry average take-up of membership as a result.